The Durham University Charity Fashion Show is an entirely student-led charitable venture, produced by a talented executive in order to raise a charitable donation and awareness for Mind, the UK’s largest mental health charity. DUCFS welcomes 2,000 students to the show which takes place over 2 nights in February. Yet DUCFS is a brand more than anything else; we run campaigns, shoots, promotional videos, workshops and club nights throughout the academic year, culminating with the pinnacle of Durham's social calendar: the show itself. Last year, DUCFS raised £75,000 for the International Rescue Committee and their groundbreaking work in Syria, making it the most profitable student-run charity event in the UK.
lETTER FROM THE PRESIDENT
Welcome to DUCFS 2018. Now entering its 35th year, The Durham University Charity Fashion show is the largest student-led charitable event in the United Kingdom. We are a celebration of the philanthropic, the creative, and the potential of our generation.
DUCFS is undoubtedly the highest profile and most popular event at Durham University, with 1,800 tickets to the 2018 show selling out in under 2 seconds. DUCFS requires the combined effort of over 19 executive committee members and 53 models to produce an event that is a true spectacle, showcasing up-and coming British designers and international talent.
Yet it is more than a show, it is a brand and a movement. DUCFS is an initiative accomplished by combining mediums of art, fashion, music and performance with the goal of capturing an ever-changing youthful spirit. Throughout the year, DUCFS launches 5 pre-show club nights, press evenings, networking events, promotional shoots and videos, all to a collective social media reach of over 100,000 people. We’ve featured in publications such as Tatler and showcased brands who have graced the pages of Vogue, GQ and I-D magazine; and 2018 promises to be bigger and better than ever before. DUCFS is, therefore, much more than just a fashion show.
As the largest and most successful student-run event in the UK, in 2017, DUCFS 2017 raised £75,000 for the International Rescue Committee and their groundbreaking work in Syria. This year, we turn our focus to the increasingly prominent issue in our society that is mental health. Every year, 1 in 4 of us will experience a mental health problem, but hundreds of thousands of people are still struggling to get the support they need that could change their life. DUCFS is in a unique position to raise the awareness, eliminate the misconceptions and challenge the stigma surrounding mental health. We want to harness this opportunity to make a change and to raise awareness about the vital importance of emotional wellbeing.