This year, DUCFS will proudly support Mind.



Mind is the leading mental health charity in England and Wales committed to improving the emotional wellbeing and mental health of people across the country. Mind has helped millions of people access advice and support thanks to their information services nationally and locally. Mind is committed to building on change and this year, DUCFS is ready to take action.


Karen Bolton, Head of Community & Events Fundraising at Mind, said:

“We are so grateful to DUCFS for choosing Mind as the charity to benefit from its 2018 show. Not only will it help to raise awareness and decrease the stigma which sadly still exists around mental health, but every penny raised will help us to provide vital support and services to the one in four of us who experience a mental health problem every year.”


We are pleased to announce...

In 10 Months, with 19 Executive Committee Members, 52 Models, 24 Brands, 32 Sponsors, 4 Launch Events, 4 Video Shoots, 7 Photo Shoots, 200 Outfits, 3 Comperes, 2 Nights, and 1,820 Guests  DUCFS 2018 raised...

over £100,000


Stephen Fry, President of Mind

“There is an enormous stigma: Britain is a country, perhaps more than any other where you might say that the national emotion is embarrassment. And nowhere is that clearer when it comes to issues of mental health.”

The Duke and Duchess of Cambridge and Prince Harry, Co-ordinators of the Heads Together Campaign, 2017 

“Through our work with young people, emergency response, homeless charities, and with veterans, we have seen time and time again that unresolved mental health problems lie at the heart of some of our greatest social challenges.”


Stephen Shakespeare, CEO YouGov


“The nation is at a tipping point in our willingness to talk openly about mental health, and it is young people who are taking the lead.”



  • In any one year, 1 in 4 people experience a mental health problem and the average wait for routine appointments for psychological therapy is 8 months.

  • According to reports by NUS, 92% of students have experienced mental ill health while studying and 13% have had suicidal thoughts during this time.

  • The greatest cause of death amongst men under the age of 35 is suicide.

  • About 10% of children have a mental health problem at any one time.



We want to harness this opportunity to make a change and to raise awareness about the vital importance of emotional wellbeing. Together with Mind, DUCFS seeks to empower and strengthen the voice of young people in our country and to eliminate the stigma surrounding mental health.



  • Last year Mind supported almost 400,000 people from local services in England and Wales

  • 58% of organisations that signed Mind’s Time to Change Employer Pledge changed their HR policies to tackle mental health stigma.

  • 17,455 people most at risk of mental health problems reached by Mind-funded resilience project

  • In 2016, Mind UK received 16.7m visits to their online information – a 63% increase on last year


“Feeling lost and at breaking point, I found Mind’s Infoline on their website and reached out. I needed to speak to someone who could just listen without judgement and give advice. The lady who answered my call was incredibly friendly and informative. She was able to relate instantly and empathise. We talked through what help I could get and by the end of the conversation I had already begun to feel better. Before I reached out to Mind, I’d felt as though I was trapped in a dark well. Mind threw me a rope and I caught hold of it. I can’t thank them enough for their support.”
— Caitlin, 25, called Mind’s Infoline when she needed it the most