By Natalie Chaplin, Head of Sponsorship
What does a law firm, an energy drink and a dating app have a common? Bedecked in stash, handing out yet another thermos flask: the Brand Ambassador. DUCFS is hugely appreciative of the brands that support us and their contribution to this year’s show. This article will explore the world of the Brand Ambassador, paying homage to some of the products that will feature as part of DUCFS 2018.
What is a Brand Ambassador?
There has been a proliferation in the number of students who now identify themselves as a Brand Ambassador. In essence, a Brand Ambassador is a person who is hired by an organization or company to represent a brand, and by doing so help to increase brand awareness and sales. The role can be seen to have two primary functions; the first is that you are essentially a steward, there to help bridge the gap between university students and the corporate world. We can conceptualise this role as pragmatic and helpful.
However Brand Ambassadors, have a second, more metaphorical function; they are seen to embody the ethos and personality of the brand. Deutsche Bank, TeachFirst, Red Bull, Bumble, don’t just want you to distribute their goodies, but also to emulate their business through your character. There is this dual relationship whereby individuals encapsulate brands and by doing so, brands become more personable. The all-pervading nature of capitalism, now embodied.
What brands might you see around campus?
As recruiting season simmers down, there will be fewer gazebos dishing out free coffee and waffles. For DUCFS, we have primarily worked with snack and commercial brands to help make our 2018 show bigger and better than before. Be sure to look out for Red Bull, Soap & Glory, Ape Snacks and Spotify (amongst many others) who all have wonderfully charismatic Brand Ambassadors, and we will feature them at our February shows and or our Rebel Rebel preliminary nights. We are proud not just of our philanthropic achievements but how we have continued to extend a platform that gives exposure to up-and-coming and student-loved brands.
Is this the adolescent career path for you?
With the fear of homogenising, it’s fair to say that being a Brand Ambassador isn’t particularly time consuming and can pay pretty well. Besides, who wouldn’t want to channel their inner Love Island contestant by posting a sponsored Instagram?