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DURHAM UNIVERSITY'S CHARITY FASHION SHOW
University is a place for learning and expanding your horizons, right? Well it is, but it's also about making loads of friends and getting fantastically drunk. Which is all well and good for most. Durham, though, go one step further with their charity fashion show. This year saw 58 students walk the walk and, in the process, raise a whopping £75,000 for the International Rescue Committee. True to form, the guests drank a lot - 3,200 gin and tonics were consumed, to be exact. At the charity auction, one member of the audience bid £800 for a luxury trip to Venice, while others won Six Nations tickets, cocktail masterclasses and a lord and ladyship title for one square foot of land. Well, you've got to start somewhere...
"With a charity and theme that focused on inclusivity and acceptance, the aim to be representative was at the forefront their minds"
THE WOMEN BEHIND THE SUCCESS OF DUCFS 2017
When thinking about an event as successful and extensive as this year’s Durham University Charity Fashion Show, it may be easy to forget that the event was organised by students. Under the leadership of President Rowena Soons and Vice-President Georgia Gogarty the executive team’s hard work had already begun ten months ago.
Both fourth-year students, Soons (Theology) and Gogarty (French & Italian), credit their year abroad last year as having “massively” impacted their roles in making the fashion show what it became. Although they recognise last year as providing a drive to keep busy upon their return to Durham, it was the break from the academic rigmarole that Soons credits as giving her the time to “realise what I wanted to do.”
Appointed in May, Soons and Gogarty shortly selected their team and set out the planning for what was to become the most successful student charity event in history. They both highlight the diligent work over last summer as crucial; the sponsorship team reached out to supporters in novel ways and managed to raise an impressive £20,000; the creatives worked closely with the PR-team to develop the aesthetic of the show; the venue coordinators secured a site to hold more guest than ever before. Without this drive and passion, it certainly seems doubtful that the show would have achieved nearly as much success as it did...
Durham University students take to catwalk to raise £75,000 to aid refugees
Durham University Fashion Show. Pic by Mike Dennison Media
A student fashion show, platinum ball and more
Durham University charity fashion show raised over £75,000 for the International Rescue Committee. The event was entirely student run with 60 models selected from the student body, modelling clothes and accessories from internationally renowned designers, many of whom have been featured in Vogue, GQ and Tatler magazines, among others.
The event took place on February 3 and 4 at Rainton Meadows Arena, with 1,600 guests in attendance.
Head of PR and advertising for the show, Ella Phillips of Durham said: "Given the current humanitarian crisis with refugees fleeing war-stricken parts of the world, we felt that the International Rescue Committee, who work to protect, educate and provide for refugees in crisis, would be a very deserving and topical cause to support. We have been overwhelmed with the support received.
"This is the most amount of money ever raised for charity by a single student-run event at a UK university."
Vice president of the show Georgia Gogarty said: "We chose the charity because of its outstanding commitment to, not only providing humanitarian relief in the worst affected areas of the world, but also to inspire hope and encourage sustainable development to help broken communities rebuild their lives."
Durham University fashion show raises £75,000 for International Rescue Committee
he two-night event took place in early February to raise funds for the International Rescue Committee and sold 1,600 tickets in three seconds according to the charity, thanks to a social media campaign that encouraged people to like, share, and comment on content, and branding and marketing support from Shine Creative.
The Charity Fashion Show has now been running for 30 years, and this year featured professional model Milana Traun, who took to the stage in front of an audience of over 1.500 students and alumni. Both evenings also saw an auction and raffle take place offering exclusive prizes, including Cosmopolitan magazine beauty bundles, and a Vogue Centenary Diary signed by Alexandra Shulman.
Event president Rowena Soons said:
“We came to Shine with a very complex brief and an ambitious business objective of communicating with multiple target audiences. As a direct effect of Shine’s design work we gained £20,000 in sponsorship (three times more than any other year) and support from national press as well as designers featured in a Vogue ‘ones to watch’ feature and GQ magazine.
“Shine’s creative approach to branding has been the lynch pin in raising £75,000 for the International Rescue Committee. This is the most amount of money ever raised by a student group in the UK.”
THE ADVERTISER DURHAM
Durham University students take to catwalk to raise £75,000 to aid refugees
UNIVERSITY students strutted down the catwalk at the weekend in a record-breaking fundraising event in aid of Syrian refugees.
Around 60 student models, including Austrian countess and professional model Milana Traun, took to the stage at Rainton Meadows Arena, for the 34th annual Durham University Charity Fashion Show.
The two-night black tie event is on target to raise £75,000 for the International Rescue Committee in aid of refugees in Syria.
In previous years, the annual fashion show has been held in smaller venues in Durham including the Town Hall and Mount Oswald Golf Club.
But this year’s show moved to the prestigious arena, where an audience of 1600 students and alumni enjoyed the event, making it the largest ever staged by Durham University students and one of the largest student events in the UK.
The show, themed Mavericks To Movements, featured some of the country’s most cutting-edge fashion brands which have graced the covers of Vogue, GQ and I-D magazine, including Rose and Willard womenswear, Sea Dragon swimwear, Ivy Park leisurewear, Mr Fish menswear and Studio Pia lingerie.
The show comfortably beat the fund raising record set last year, £27,000 for the Stop The Traffik campaign.
Rowena Soons, president of the fashion show executive committee, said: ‘In the current political climate, with Trump most recently signing an executive order to allow extreme vetting on all refugees, the need to keep the humanity and dignity of displaced people at the forefront of people’s minds has never been stronger.
“We have an amazing platform and opportunity to raise these issues within our student community and we have been mindblown by the response and generosity of Durham students.
“A donation of £75,000 will be the largest amount ever raised in the UK by a student event and knowing it is going to such an incredible cause makes the committee incredibly proud of our student community”.
Vice President Georgia Gogarty added: “We chose the charity because of its outstanding commitment to not only providing humanitarian relief in the worst affected areas of the world, but also to inspire hope and encourage sustainable development to help broken communities rebuild their lives”.
Students raise record-breaking £75,000 for IRC in aid of refugee crisis
Durham University Charity Fashion Show (DUCFS) is one of the largest student events in the UK and the largest event at Durham University. This year 1600 tickets sold out in a record breaking three seconds, making it the hottest ticket of any university event in the UK. Across two nights last weekend, a diverse group of 60 Durham student models, with names including professional model Milana Apensburg Traun showcased designs that have been featured in Vogue, GQ and I-D magazine. An audience of students from up and down the country, along with premium sponsors and high profile Durham University alumni sipped on gin cocktails provided by Sipsmith and Fevertree and enjoyed a spectacle of fashion music, art and dance.
The long anticipated event is all in aid of the International Rescue Committee’s tireless efforts to provide sustainable relief for communities that have been torn apart by war, famine and natural disaster. Given the escalating refugee crisis, the DUCFS executive committee has chosen to direct all proceeds from the event to the work the IRC is doing in sustainable development in Syria. President Rowena Soons explained:
‘In the current political climate, with Trump most recently signing an executive order to allow extreme vetting on all refugees, the need to keep the humanity and dignity of displaced people at the forefront of people’s minds has never been stronger. We have an amazing platform and opportunity to raise these issues within our student community and we have been mindblown by the response and generosity of Durham students. A donation of £70,000 will be the largest amount ever raised in the UK by a student event and knowing it is going to such an incredible cause makes the committee and I incredibly proud of our student community’
Vice President Georgia Gogarty continued:
‘We chose the charity because of its outstanding commitment to, not only providing humanitarian relief in the worst affected areas of the world, but also to inspire hope and encourage sustainable development to help broken communities rebuild their lives.’
Durham University is one of the few universities in the UK that hosts an annual fashion show. The catwalk of St Andrews Charity Fashion Show is of course the moment Prince William supposedly first fell in love with The Duchess of Cambridge in 2001. DUCFS intends to continue in a similarly high profile manner by becoming the most charitably profitable event in student history. Durham University has a long history of spectacular student run events with DUCFS 2017 being the 34th charity fashion show to be held. Notable Durham University alumni include broadcaster George Alagiah, cricketer Andrew Strauss and presenter Gabby Logan.
Last year’s show raised £27,000 for Stop the Traffik and was covered in national press including Tatler and country Life.